Beefeater Event Brand Experience
Event Curation / Event Management
From street art to grooming, design and music - the spirit of London is defined by creativity, courage and freedom. From London to the world, and from the world to London.
“Taste the spirit of London in Zagreb.”
The edible colour was made out of apple and elder and was 100% edible. Every single taste that was used for the graffiti was machable with gin. At the end of the graffiti session, visitors could take fruits and part of the letters and eat it with their gin.
Beefeater contacted us to crate an event that needed to promote gin and bring London vibes to Zagreb. After doing a research we found out that the company is going in the new direction. Their audience is between 25 and 30 years old, educated and in the know. By researching Beefeater’s brand image we found out that the company is changing their brand direction. Beefeater audience is between 25 and 30 years old, educated and in the know. They are forward looking consumers who are eager for new experiences. From there, we created event concept that presented London spirit through graffiti and music scene in east London.
Graffiti master: Zembo
Grime music vibes: Blaw:Blaw collective
Event agency: Hodogram
Creative team: Ana Bjelic, Jelena Miljanović, Marijela Svilarić, Katia Abramović