Services provided: branding research / graphic design
Boredom is defined as unpleasant secondary emotion. It is the indefinable absence of something-or-other. This project explores positive sides of boredom, amongst which the most interesting is creativity. What happens when a viewer is bored? Is boredom making the viewer more creative? This work presents small, everyday objects we are all familiar and surrounded by. Objects are randomly chosen and photographed in a floor plan with a generic white background. Thus, they have lost all connotation and meaning. The viewer is the one that gives the objects meaning. He is creating a story behind objects as the answer of feeling bored when looking at them.
Graphic design made in collaboration with: Filip Pomykalo, https://www.behance.net/FilipPomykalo
Photography: Nikola Zelmanovic